Burberry

Look at UK fashion company Burberry. Not long ago it was a relatively staid UK brand.

诸位看看英国时尚公司巴宝莉（Burberry），不久之前，它还是相当保守的英国品牌。

Burberry has been hit hard by a fall in Chinese sales.

中国区销售额下滑重创了博柏利。

Burberry reduced its Chinese store count by 10 last year and plans further sales space cuts this year.

去年，博柏利（Burberry）关闭了10家中国门店，并计划在今年进一步削减销售空间。

Last month Burberry said that first-quarter sales growth had slowed from 30 per cent to 11 per cent.

上月博柏利（Burberry）则表示，公司第一季度销售额增长放缓，同比增长率由前一季度的30%降至11%。

Burberry's growth rate has been slowing for a couple of quarters now.

现在巴宝莉的增长速度已连续两个季度放缓。

Burberry said sales were picking up in China relative to its last quarter.

博柏利表示，在华销售额较上一季度出现起色。

The problems in Hong Kong weighed on overall sales growth at Burberry during the quarter.

香港的问题拖累了博柏利该季整体销售增长。

There is something about Burberry that makes its shares susceptible to nervousness around trading updates.

博柏利的某种特点，使它的股价容易受到围绕其财报的紧张情绪的影响。

Burberry garments have enjoyed a loyal following among royalty and celebrities around the world ever since.

自此，巴宝莉时装就在全世界的皇室成员和社会名流圈中享有了一批忠实拥趸。

Burberry's current woes may have nothing to do with Ms Ahrendts.

博柏利当前的困境可能与阿伦茨并无关联。

Once Burberry is in their network, the fashion house can target users directly in the future.

一旦进入了消费者的朋友圈，博柏利从此之后就可以直接对准目标用户群。

When investors are feeling bullish about life, they consider Burberry a luxury goods company.

当投资者对人生感到乐观时，他们会把博柏利（burberry）视为一家奢侈品公司。

Burberry has opened 10 new Chinese stores in the current year, with a medium-term target of 100 stores.

巴宝莉当前财年在中国开张了10家新店，而中期目标是100家商店。

While One Direction heartthrob Harry donned a smart Burberry suit for the night.

而单向乐队的柔情小正太哈里则身披一件帅气的Burberry外套出席。

Burberry said the deal would add up to £ 20m to operating profits in the coming financial year.

巴宝莉表示，经营权回购交易可能在本财年为公司增加至多2000万英镑的营运利润。

Burberry's sales there and in Macau were down a fifth;

博柏利在香港和澳门的销售下降五分之一；

Meantime, Apple has struggled in China& a critical growth market where Burberry has scored big.

而苹果在中国市场却一直处于挣扎状态&在这个关键增长市场，博柏利却取得了不俗的成绩。

Burberry, for its part, can see sunshine beyond China.

至于博柏利，它在中国之外也能看到阳光。

Due to strong purchasing power, products of luxury brands like Burberry, LV and Gucci bought by Chinese consumers account for one third of the total sales volume in the industry.

由于中国顾客消费能力很强，中国人所消费的Burberry、LV、Gucci等大牌奢侈品占整个奢侈品行业销售额的三分之一。

Burberry will continue its push into China, which includes the opening of three new stores in Shanghai.

博柏利将继续扩大在华业务，包括在上海开设三家新门店。

Burberry has not helped itself by being light on detail.

博柏利对细节的轻描淡写对它并没有帮助。

Last week, Burberry, the British group, reported second-quarter sales which were better than expected.

英国巴宝莉集团（burberry）上周发布的第二季度销售业绩强于预期。

In the current year, burberry plans to add 25 new stores.

在当前财年，巴宝莉计划增开25家新店。

Apple hires Burberry CEO to spruce up its retail operation

苹果雇用巴宝莉首席执行官加强其零售业务

One interactive feature prompts users to click on My Burberry and type out their initials.

博柏利还提供了一个互动功能：用户可以点击My Burberry，输入自己名字的首字母。

Burberry's problem is not growth but valuation.

巴宝莉的问题不是增长，而是估值。

One interactive feature prompts users to click on "My Burberry" and type out their initials.

博柏利还提供了一个互动功能：用户可以点击“My Burberry”，输入自己名字的首字母。

Burberry plans to expand from 57 to 100 stores within five years.

巴宝莉计划在五年内将店面数量由57家扩张到100家。

On Thursday, Burberry and Richemont said sales in China were better than expected.

上周四，博柏利（Burberry）和历峰（Richemont）报告中国内地销售好于预期。

Burberry developed five different weights of gabardine.

巴宝莉研发出五种不同重量的“轧别丁”。