plog

To develop a profile, Dr. Plog's quiz presents 15 statements and asks people to agree or disagree with each on a seven-point scale.

普罗格博士的问卷在调查旅游个性时列出了15个表述，让答卷者对这些表述从1到7选择认可程度。

Dr. Plog's work has been used by the travel industry for decades, and the science behind his study has been peer reviewed and published in academic journals.'

普罗格博士的研究已被旅游业界使用数十年，其科研成果得到同行的好评，并在学术刊物出版。

Plog is a pioneer,' says Paul Biederman, an assistant professor at New York University and author of a travel industry textbook. 'He's now applying advanced technology to what he has been doing all along.'

“普罗格是这方面的先锋人物，”纽约大学（New York University）助教、曾撰写过旅游业教材的保罗-彼得曼（Paul Biederman）说，“他正在把先进技术应用到他长期从事的工作当中。”

The trick is that only seven or eight of the questions drive the results--the rest are thrown in for cover, Dr. Plog says.

问卷中有个小机关，只有七、八个问题与最终结果有关，其余都是放进去混淆视听的，普罗格博士说。

Dr. Plog has 160 destinations ranked on the Web site, but ultimately wants to get to 1200.

普罗格教授在网站中列出了160个度假地点，他希望最终能增加到1200个。

Dr. Plog has spent 40 years researching travel preferences and decisions, from which coach seats are most comfortable on airplanes to how resorts and European capitals can best pitch to tourists.

普罗格博士40年来一直在研究人们的旅游喜好和习惯，从飞机上哪些座位最舒服到度假地和欧洲国家首都如何才能更好地吸引游客，可谓包罗万象。

Knowing exactly what kind of vacation most fits your travel personality is the key to having a satisfying experience, Dr. Plog says.

普罗格博士说，知道最适合自己的度假方式，就能在旅行时获得更满意的体验。