This article is its gradual achievement. Firstly, this article introduced the concept of alternative cost in Brand Economics. Through improving and utilizing Hotelling Model, the analysis indicated that the overseas cigarette manufacturers have the brand superiority, which will raise their market share gradually.

  • 本文首先引入品牌经济学的选择成本的概念,通过对博弈论Hotelling模型的改进和运用,分析表明国外卷烟厂商在竞争中所具有的品牌优势会逐步提高其市场占有率。

  • 互联网摘选 2025-01-19 23:52:52

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