According to the basic theories of creation of the three kinds of brand images ( functional? experiential? symbolic) and the peculiarity of tourist experience, branding tourism destination is discussed and analyzed.

  • 依据实物商品3类品牌形象概念(功能性、经验性、象征性)创造的基本原理,结合旅游经历的特殊性,对旅游目的地进行品牌化。

  • 互联网摘选 2025-01-20 12:29:27

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